Decoding the world of culture, design, and marketing.

Here’s what we’re covering

Culture

Image for Medium Cool

Medium Cool

"It was three months before the August 1968 Chicago DNC. Wexler knew that if he took his camera into the chaos, he could capture lightning."

Semiotics Semionaut

Image for Making Sense

Making Sense

"Why is it only design and advertising programs that offer courses in applied semiotics? I really wish that business schools would offer them too."

Semiotics Semionaut

Image for Making Sense

Making Sense

"Semiotic analysis requires theoretical knowledge, cultural sensitivity, and critical thinking. When AI is used without those foundations, the result can be superficial, inconsistent, or simply wrong."